The value proposition showcases the service/product you provides and calls attention to itself with attractive offers and prices. Think things like: “High quality” or “50% off” or “Limited time offer.” This should take up the most space in your ad and be the first thing that viewers’ eyes see.
You can also place free offers in your ads. Giving
away free products or services is a great way to get more
clicks on your banners. Offering to do free advertising
or design a blog for free to potential prospects are examples.
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